DJ Sprague

Web Traffic Should be Balanced to be Healthy

If all or the vast majority of your web traffic comes from just one of four primary sources, you may have a problem that if not corrected, could leave you without sufficient new business.?Ǭ† Or, it could be telling you that you have a potential problem with customer retention, PR, or referrals.?Ǭ† Either way, a [...]

Integrate Your Brand With Your Buyer Personas

If you really want to connect with your customers and targeted prospects across all marketing and brand touch points, reverse engineer your approach, and think as your buyer personas do. Begin with extensive qualitative and quantitative, primary and secondary?Ǭ†research, including focus groups and interviews?Ǭ†to determine and quantify the following information about your customers or intended customers [...]

The Case for an IMC Manager

The IMC Manager offers?Ǭ†improved brand management and ROI. A company with an Integrated Marketing Manager should deliver a higher ROI because they are able to manage and leverage every customer contact point, and deliver a more consistent brand experience, which usually translates into improved customer and employee retention, and better customer acquisition ratios. In addition, an IMC [...]

Integrate Your Goals With Your Company

If your goals are to make “X” this year in gross profit, or to gain “Y” in market share, or to increase customer retention by “Z”, then what are you doing to integrate those goals into everything you do from accounting, benchmarking, department by department management and tracking of key performance indicators, and conducting a [...]