DJ Sprague

The Case for an IMC Manager

The IMC Manager offers improved brand management and ROI. A company with an Integrated Marketing Manager should deliver a higher ROI because they are able to manage and leverage every customer contact point, and deliver a more consistent brand experience, which usually translates into improved customer and employee retention, and better customer acquisition ratios. In addition, an [...]

Integrate Your Goals With Your Company

If your goals are to make “X” this year in gross profit, or to gain “Y” in market share, or to increase customer retention by “Z”, then what are you doing to integrate those goals into everything you do from accounting, benchmarking, department by department management and tracking of key performance indicators, and conducting a [...]