Is Organic Traffic More Valuable than Pay Per Click?
Mon, Oct 25, 2010
In most cases, traffic from pay-per-click advertising has the highest commercial intent. In other words, PPC traffic buys more often, or converts at a higher rate than organic traffic.
Unless of course, the organic traffic source is coming from a long tail keyword that has commerical intent words within the search, such as “purchase Honda Vulcan in Bouler Colorado.” Much of your organic traffic may be those people who are just beginning their research phase, or just looking in general, where PPC traffic may be closer to the buyer phase.
Optimizing organically for specific long tail keywords that show commercial intent is important, just as you would with PPC.
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