DJ Sprague

Begin With the End in Mind With Integrated Marketing

Begin your marketing integration journey by thinking about your brand persona or personality, and what effect or feeling you want it to have on your primary target audience. Think of how your brand persona will resonate across the entire communication spectrum. Think about how the collective brand touch points will impact your buyer persona, and what [...]

Integrate and Stay the Course

Marketing and advertising is most effective when every communication with the public has a consistent message and theme, and is part of an integrated planned strategy. In other words, don’t send mixed messages, inconsistent themes, or messages that are independent of your positioning or branding strategy and objectives. One of the most common mistakes in advertising [...]